Timing is everything for makeovers

Timing is everything! Pacing your makeovers and being aware of the time is a requirement to ensure your makeover is being completed in a timely manner. Knowing your personal speed is crucial to be being a team player. Time constraints are added elements to a makeover that can add stress and strain to the experience

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8 ways to take care of yourself

Starting or maintaining your existing makeup artistry business can be physically exhausting. Long hours, a demanding schedule, serving clients, networking, and office work can take a toll on your body and mind. Taking care of yourself is a must and personal top priority to ensure that you can withstand your workload. Putting yourself first can

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Never let them see you sweat

Never let ’em see you sweat! Keeping a professional demeanor is key to a successful makeover. Sometimes this can be extremely challenging. There are so many elements to a successful makeover that when something goes wrong we feel like we could just fall apart. Timing, attitude, having the correct products and tools, and creativity are

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Marketing for makeup artists

Building an explosive business requires relentless marketing! I believe in and teach guerrilla marketing techniques to makeup artists and beauty professionals. Basically, a guerrilla marketing strategy is volume based; your goal is to saturate the market with your brand. You will want to flood the market with different marketing and advertising angles in order to

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Launching a Beauty Career

Launching your beauty career can be scary and confusing. You want to be creative but you also need a paycheck! After you have had some training, I recommend working for a cosmetic retailer. Your education continues as you get paid! Working at a makeup counter has all the elements for a wonderful education: handling customers,

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