Never let them see you sweat

Never let ’em see you sweat! Keeping a professional demeanor is key to a successful makeover. Sometimes this can be extremely challenging. There are so many elements to a successful makeover that when something goes wrong we feel like we could just fall apart. Timing, attitude, having the correct products and tools, and creativity are

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Marketing for makeup artists

Building an explosive business requires relentless marketing! I believe in and teach guerrilla marketing techniques to makeup artists and beauty professionals. Basically, a guerrilla marketing strategy is volume based; your goal is to saturate the market with your brand. You will want to flood the market with different marketing and advertising angles in order to

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Launching a Beauty Career

Launching your beauty career can be scary and confusing. You want to be creative but you also need a paycheck! After you have had some training, I recommend working for a cosmetic retailer. Your education continues as you get paid! Working at a makeup counter has all the elements for a wonderful education: handling customers,

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