The latest makeup trends for 2025 are a mix of bold experimentation and more natural, skin-centric looks. Here’s a rundown of what's trending:
1. Skinimalism 2.0
Minimalism is still going strong, but with a bit of an upgrade. Think lightweight foundations, tinted moisturizers, and skin tints that let your natural texture shine through. The focus is on creating a fresh, glowy complexion with as few products as possible.
2. Dewy, Glass-Like Skin
Glossy skin is a huge trend this year. Highlighters, serums, and face mists are all about creating that "glass skin" effect, where the skin looks hydrated and radiant but not greasy. Layering glow primers and highlighter drops is common for a dewy finish.
3. Bold, Graphic Eyeliner
Eyeliner is becoming more experimental, with graphic shapes like floating eyeliner, double winged lines, and colored graphic designs making waves. Neon or pastel eyeliner is also being used to create eye-catching designs that stand out.
4. Lush Lashes
Think big, voluminous lashes—whether they’re natural or dramatic. Lash serums, extensions, and more mascaras designed for volume are gaining popularity. The goal is lush, fluttery lashes that give that wide-eyed effect.
5. Bold Blush
Blush is making a comeback in a big way! This year, people are wearing it high on the cheeks and even across the nose for that sun-kissed, youthful look. Coral, peach, and deep berry tones are especially popular.
6. Colorful Eyeshadow
Pastels and bright hues are taking center stage this year. People are going for soft washes of color, like pastel pinks and lavenders, but also experimenting with bolder colors like electric blues and greens for a statement look.
7. Lips with Texture
Matte lips are out, and more textured, plump lips are in. Think satin, gloss, and even balmy finishes. Tinted lip oils and glosses that hydrate while giving a splash of color are incredibly popular.
8. Brows: Natural with Definition
The "Instagram brow" is starting to fade, making way for more natural brows. Fluffy, well-groomed brows that are still full but not overly sculpted are trending. Brow lamination and tinted brow gels are being used to create the full, brushed-up look.
9. Metallic & Glitter Accents
Shimmers, metallics, and glitter are becoming everyday glam elements again. Soft metallics on the inner corners of the eyes or subtle glitter on the lids add an extra pop of fun.
10. Clean Beauty with Sustainable Packaging
This trend isn’t necessarily about the makeup look itself, but rather a shift towards cleaner, more sustainable beauty products. People are focusing on eco-friendly packaging, cruelty-free formulas, and sustainable ingredients.
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