Blog by Erin Durr
As we age, the beauty industry evolves with us. According to several 2012 studies, a majority of women report starting to wear makeup between the ages of 12 and 15, with a significant portion beginning even earlier between ages 11 and 13 (UNH, 2012).
Fast forward ten years, and a Cosmetify study reveals a surprising shift: girls are expressing interest in makeup at younger ages than ever before. On average, children now begin asking to wear makeup at just six years old, often influenced by social media, peer pressure, and feelings of inadequacy (Cosmetify, 2022). Parents typically permit makeup use around age ten, starting with products like nail varnish, lip gloss, and light eyeshadows (Cosmetify, 2022).
Historically, the average age for girls to start wearing makeup was around 13, but today’s societal pressures have accelerated that trend.
This shift not only affects parents who now face conversations about self-image and confidence earlier, but also places greater responsibility on beauty brands.
As a beauty company, we must be mindful of how we market our products and educate young consumers. We must create a delicate balance between fostering creativity and self-expression while ensuring that children and teenagers are using age-appropriate, safe, and skin-friendly products.
Young Children & Makeup Exploration
For young children experimenting with makeup, it’s important to prioritize safety and skin health. Many parents prefer clean beauty brands that offer gentle, non-toxic formulations.
Products like:
Tinted moisturizers for a touch of hydration and glow.
Lip balms or glosses for moisture and a hint of color.
Light, shimmery eyeshadows or cream blush for a natural, youthful glow.
Fun, bright, and practical packaging can make products more appealing while also ensuring they are easy to use. At The Makeup Studio, we offer youth beauty classes so children can experience a safe, age-appropriate introduction to the beauty world.
Teenage Beauty Consumers
Teenagers are in-between beauty consumers, often influenced by the latest social media trends, viral TikTok videos, and celebrity endorsements.
They gravitate toward:
Well-known, highly recommended, and trending brands.
Color-correcting products to conceal blemishes and redness.
Makeup with skincare benefits, such as tinted serums or SPF-infused foundations.
Bold eyeshadow looks & creative trends that allow for self-expression.
Brands looking to appeal to teens should embrace fun packaging, inclusive shade ranges, and multi-use products that simplify their beauty routine while delivering results.
Makeup for Mature Skin & Wrinkles
As we age, our makeup routine should evolve to complement mature skin’s unique needs. Hydration and skin prep become the foundation for a flawless look.
Key steps include:
Moisturizing & priming to create a smooth base and prevent makeup from settling into fine lines.
Lightweight, hydrating foundations and concealers for a natural, seamless blend.
Cream-based blush and highlighters to add a youthful glow without emphasizing texture.
Soft, blended eyeshadow and defined brows to enhance features without harsh lines.
Makeup is more than just a beauty routine, it’s a form of self-expression that evolves with us at every stage of life. The key to embracing radiance at any age is choosing high-quality, skin-friendly products.
At The Makeup Studio, we believe in celebrating beauty at every stage of life. That’s why we offer a range of clean beauty products and professional classes to help clients feel their best, no matter if they’re just starting out or redefining their beauty routine later in life.
Comentários